I recently purchased a bottle of Dictador rum branded by Richard Orlinski , a Dom Perignon 2015 by Takashi Murakami , and I was gifted a Veuve Clicquot by Kusama , beautiful bottles: should I drink them or not? But let's start from the beginning. If once the label was only an identifier , today maisons  like Dom Pérignon, Veuve Clicquot, Absolut, Hennessy, Dictador, or Rémy Martin consider it a space for expression; sometimes, even, the most visible part of the product's identity. The...

“Which of you by worrying can add one hour to his life?” (Matthew 6:27) The promise of technology is always the same: to liberate time . For centuries we have been building tools to shorten work , accelerate processes, and reduce fatigue. Artificial intelligence brings this tension to a peak: it thinks, calculates, writes, and decides. It gives us back hours, and with them a subtle illusion—that of finally being able to dispose of time . But is time possessed? Or only traversed? Does it grow...

Platforms like Claude, with the new Artifacts  features (2025), have introduced the possibility for anyone to generate algorithmic art  simply by describing what they want to create. But what exactly does “algorithmic art” mean, and why does it represent something radically different? Algorithmic Art: A Work That Never Ends In the vast universe of digital art, algorithmic art occupies a unique space. The fundamental difference is not only in the creation process  but in the very nature of the...