In the coming years, we will have access to an unprecedented amount of synthetic beauty . Generative Artificial Intelligence is driving the marginal cost of visual production towards zero: a perfect, technically flawless, aesthetically calibrated image  can be generated for free and in milliseconds. This inflation of visual content—still in its early stages but destined to accelerate—will bring with it a consequence we are beginning to glimpse: when everything is beautiful, nothing will be...

Courtesy of Art Basel "Zero 10 reflects a strategic conviction: digital art is no longer on the margins; it has become an integral part of how art and the market are evolving in real-time," stated Noah Horowitz , CEO of Art Basel, presenting the new platform at Miami Beach 2025. Strategically, Art Basel is not simply adding a thematic area; rather, it is systematizing the idea that art in the algorithmic era deserves a dedicated curatorial infrastructure . In the floor plan, Zero 10  occupies...

I recently purchased a bottle of Dictador rum branded by Richard Orlinski , a Dom Perignon 2015 by Takashi Murakami , and I was gifted a Veuve Clicquot by Kusama , beautiful bottles: should I drink them or not? But let's start from the beginning. If once the label was only an identifier , today maisons  like Dom Pérignon, Veuve Clicquot, Absolut, Hennessy, Dictador, or Rémy Martin consider it a space for expression; sometimes, even, the most visible part of the product's identity. The...